He credits a class with Albert Napoli, lecturer of clinical entrepreneurship at USC Marshall, as particularly inspiring. I thought going down the medical route would definitely open a lot of ideas and could be my area of expertise.” “I always had that entrepreneurial bug and I knew that at some point I’d start a company. He rounded this out with entrepreneurship classes at the USC Marshall School of Business. He arrived at USC unsure of his major, but after excelling in biology classes, he enrolled in biological sciences with the intent of later enrolling in medical school. One such video went viral on YouTube in the platform’s early days, racking up over a million views.
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He’d taken various stabs at it since high school, offering services to mix and master music and creating music software instructional videos. In 2019, Siddiqui was listed on the Forbes 30 under 30 list, which honors innovative young business leaders across the globe.īusiness ownership occupied Siddiqui’s mind from a young age. Medical school instructors have reached out to collaborate on developing new teaching curriculum. In 2013, they launched Sketchy, which has since acquired 30,000 yearly subscribers. One day my cofounder Andrew Berg and I just had this crazy idea: ‘Why don’t we put this in a video, put it online and share it with people around the world?’” It was working a lot better than just reading a textbook. “We started drawing pictures on this whiteboard in our apartment to help us remember. “We were in the last year of medical school and up for hours the night before an exam,” recounts Siddiqui. Developed by USC Dornsife Letters, Arts and Sciences alumnus Saud Siddiqui, the curriculum uses memory palace principles as a springboard to effective memorization. Thus was born the “method a loci,” or “memory palace” strategy, which uses visual and spatial memory to store facts.Ī slightly less macabre event sparked the creation of educational software SketchyMedical, affectionately called “Sketchy” by its founders. Briefly called away during his recitation, Simonides returns to find that the roof of the venue has caved in and crushed the attendees beyond recognition.įortunately, he’s able to call to mind an image of the room and where each person was sitting within it, thus correctly identifying the corpses for burial. In 55 B.C., Greek philosopher Cicero recounts the tale of the poet Simonides, who was invited to perform at a banquet. A very ill-fated party may have produced a revolutionary new way to remember information.